Our Insights


In this Age of the Customer, personalised experiences have become the standard of delivery. As marketing, sales and service leading this charge, they face crucial challenges and opportunities.

Explore BAC’s latest thought leadership across the entire go-to-market universe to help you learn and adapt to the future in revenue strategy.

Pause, It’s Good for Business

At times, running a business can feel like a tug of war, with multiple ropes and teams pulling in different directions. Perhaps nothing new but why accept the Status Quo? Far too…


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In Search Of Operational Excellence in Education

Learning institutions rely on many complex processes working together to meet the needs of stakeholders. And it’s these processes that come under scrutiny when institutions…


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Deepening Customer Understanding with Clustering

Historically, marketing communications comprised largely generic messaging. Low levels of personalisation were employed, if they were at all, to distribute a message to as many…


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How to Embed Design into Your Organisation

The pace of change and disruption presents an increasing challenge for organisations. In particular, opportunities presented by technology are driving much of this change.…


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