Insight into your situation
The discover phase is aimed at understanding a problem or situation. Qualitative or quantitative research uncovers insight into the needs, drivers and motivators of people.
Back to top
Analysis and definition
Define uses convergent thinking to interpret and align uncovered needs to business objectives. A clear definition of problems and opportunities is achieved.
Generate ideas (Ideate)
Use divergent thinking to develop, iterate and test design-led solutions to your defined problems and opportunities.
Implement the selected solutions
The final stage where the resulting service is launched in the market. Digital, operational, resource and marketing strategies are defined and implemented.