Graphic design is also known as communication design. It is the skill of planning and projecting ideas and experiences with visual and textual content. A company’s brand image is formed not only through content, but also by the way in which the content is communicated. Graphic design conveys specific ideas, experiences and messages in visual and textual form.
There are many everyday examples of graphic design, such as images in an advertisement, illustrations, infograhics, icons and signs. The target media can be digital or analog. Design that conveys a meaning instantly is the easiest to recognise and the most enduring.
We recognise four main types of graphic design: vector design, being an artwork made up of vector-based tools such as lines, curves and basic shapes; photo design, as the combination of photography, illustration, and digital art to form a manipulated piece of art; typography design, arranging various text types to produce a unique work of art comprising only text; and icon design, to create efficient user interfaces for navigation and depiction.