Captures how an organisation wants to be perceived by its customers. Brand identity is the combined message conveyed through the brand name, logo, style and visual elements. Below are three main components of brand design encompassing all aspects required to position a brand in the market.
The combination of colours, words and designs used to communicate a business philosophy. It characterises how an organisation wishes to be perceived by others.
The simplest form of identification for an organisation. Logos provide brand recognition for an organisation. Think of it as a calling card.
Corporate stationery conveys a clear brand message. Letterhead and envelopes are often overlooked. Well-designed stationery is a critical component of an organisation's brand.